Steve Strauss on Getting Ahead in the E-Wolrd

I recently found this article by Steve Strauss about getting ahead in the world of Internet marketing. If this is your industry, whether you're a beginner or expert, I'm sure you are constantly looking for any edge to get ahead. This article mentions some valuable tools and has some great tips for the e-marketing industry.

To get ahead in this e-world: Create and market content
By Steve Strauss for USA TODAY

Creating content: I recently had a chance to speak with John Jantsch, one of the sharpest marketing guys around and creator of the Duct Tape Marketing system. According to John, the single best thing anyone can do to grow the online part of their business is to "commit to creating content regularly and putting it online." This should include, he suggests:

• Blog: "When people search, they will have a better chance of finding you if you have a blog."

• Have pictures of your products on your site, Flickr, etc.

• Search engine optimize your site with valuable content, including articles, e-newsletters, etc.

What do Major League Baseball, Jib Jab, Greenpeace, and Lufthansa all have in common? They use the easy, excellent service from www.Conduit.com to create their own custom toolbar that their customers can download and use to access their content. The Major League Baseball toolbar allows users to "access MLB.com features from anywhere on the web." Lufthansa uses their downloadable toolbar to give their customers "our best offers."

Today's Tip: The news that pitchman Billy Mays passed away suddenly and unexpectedly was sad. Want to learn how to sell better? Watch some of his infomercials. Billy showed you what your need was (whether you knew it or not!) and how his product could solve the problem. It was all about helping (and selling.) He will be missed.